The campaign delivered stand-out results, turbocharging engagement for Co-op’s summer 2022 food ranges and community fund GumGum, the contextual-first, digital advertising platform, partnered with leading grocery chain, Co-op, with the aim of supersizing engagement around its summer 2022 food ranges such as barbeque and ice-cream products. The campaign was designed to raise awareness and brand […]
In a global first, GumGum and Playground xyz have offered a joint solution which fuses contextual and attention-based advertising technologies to secure tangible results for Domino’s UK & Ireland. Faced with an increasingly competitive and crowded market, Domino’s worked with the respective experts in context and attention to help maximise consumer awareness of its ‘50% […]
Contextual leader enhances ad exchange to incorporate accredited brand safety solution on every impression GumGum, a contextual first, global advertising platform, announced that starting today, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across […]
GumGum, a contextual-first, global digital advertising platform, with Frameplay, the global leader in enabling intrinsic in-game advertising, announced their partnership in June of this year to provide brands and agencies with scalable, creative advertising units that are privacy-forward, contextually relevant, brand safe, and non-disruptive. Today, the two platforms announced the successful results of their intrinsic […]
The leader in contextual intelligence, GumGum, announced today that advanced attention measurement and optimization will be incorporated into all display creative campaigns running on the GumGum platform in 2023. By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) with GumGum’s market-leading contextual solution, advertisers will be able to move beyond basic viewability metrics and understand […]
Leading contextual intelligence company announces $1 billion media spend milestone
GumGum, a contextual-first, global digital advertising platform, today announces that it has broken the $1 billion dollar ad spend milestone. The Contextual Advertising global market is projected to be a $335.1 billion market by 2026 and is a targeting method that is inherently privacy-forward and does not require the use of a consumer’s personal data. […]
JW Player’s proprietary viewability technology will now be backed by GumGum’s MRC-accredited contextual, brand safety and suitability technologies
GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe video ads. Verity™, the only independent ad-tech platform to achieve the Media Rating Council’s content-level […]
Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3
Joint solution allows advertisers to amplify brand messages across premium gaming content creating a relevant and non-disruptive experience
UNDER EMBARGO UNTIL TUESDAY JUNE 14TH AT 3 PM BST
GumGum and Frameplay Partner to Deliver Contextually Relevant, Intrinsic In-Game Advertisements
Tumblr becomes the first social platform to leverage Verity™, the only contextual solution with MRC content-level accreditation for contextual analysis, brand safety and suitability
GumGum, a contextual-first global digital advertising platform, today announced a partnership with social network Tumblr, owned and operated by Automattic, to introduce GumGum’s advanced contextual targeting capabilities across the platform. Tumblr now becomes the first social platform to be supported by GumGum’s proprietary contextual solution, Verity™. And Tumblr, which helped establish GIFs as a popular […]