Three creates first ever fan-powered virtual kit launch for new Chelsea home kit
Chelsea fans can ‘try on’ the new Chelsea home shirt virtually before it hits stores on July 9 The virtual kit launch marks the start of Three becoming the principal shirt sponsor for Chelsea Famous Chelsea fans including Marvin Humes, Jamie Laing, Tim Lovejoy and Harry Lewis (@wroetoshaw) are first to try the new shirt on, ready for the game tonight
Three has teamed up with Chelsea FC to create the world’s first ever AR kit launch. Three is offering anyone the opportunity to digitally ‘try on’ the home shirt from today, just hours after its official unveiling and ahead of its general availability on July 9 – in what is the most connected kit launch […]