Optimism Turns Habit’s Celebrity Partnerships into a Chef in Residency Platform

By on    Advertising, Latest, Marketing  

Optimism Turns Habit’s Celebrity Partnerships into a Chef in Residency Platform

The Habit & Co. platform launches with chef Jet Tila, inviting culinary collaborators to create limited-time menus that go beyond the standard celebrity meal Habit is rethinking the celebrity restaurant collaboration with the launch of Habit & Co., a new residency platform created by agency Optimism BH that invites chefs and cultural figures to develop original limited-time menus […]

Habit Burger & Grill Launches “Fresh Like That,” a New Brand Platform from Barrett Hofherr

By on    Advertising, Latest, Marketing  

Habit Burger & Grill Launches “Fresh Like That,” a New Brand Platform from Barrett Hofherr

With a new brand world, a new tagline, and a challenge to consumers everywhere, the brand goes all in on freshness Full-service creative agency Barrett Hofherr and media agency Exverus are drawing a line in the sand for Habit Burger & Grill. When it comes to freshness, there is no middle ground. You either Habit or you don’t. That’s […]