Hacking the Attention Economy: Groundbreaking research from VCCP Media and Dr Karen Nelson-Field proves brands with distinctive assets can drive results in just 1.5 seconds
VCCP Media, in partnership with Dr Karen Nelson-Field and attention technology company Amplified, has today launched Hacking the Attention Economy – a groundbreaking report that proves advertisers can drive brand and business outcomes in just 1.5 seconds of attention, if their distinctive brand assets are deployed effectively. In an era of infinite scroll, social platforms have trained the world to swipe, […]