Abercrombie & Kent Unveils a Top-to-toe Makeover and Fresh New Brand Identity

Abercrombie & Kent Unveils a Top-to-toe Makeover and Fresh New Brand Identity

Pioneering luxury travel company Abercrombie & Kent has revealed a complete brand overhaul. The refresh captures founder Geoffrey Kent’s spirit of adventure—a spirit that has driven A&K since its founding in 1962—while embracing a beautifully elevated aesthetic designed for the discerning modern traveller. A new tagline, Life, Well-Travelled, speaks both to the idea that travel gives […]

Matalan celebrates fabulous but frantic family life with launch of new brand platform

Matalan celebrates fabulous but frantic family life with launch of new brand platform

Matalan, the leading fashion and homeware omnichannel value retailer, today reveals its new brand platform, “We Get It, We’ve Got You.” Created in partnership with McCann Manchester, the multi million pound campaign marks further progress in Matalan’s transformation led by CEO Jo Whitfield and her new leadership team. The brand platform and creative, celebrates the […]