GM Marketing Campaign ‘Make History’ Honors SWAC and HBCUs Legacy
Diverse talent unites to showcase representation and authentic connection General Motors unveils a new marketing campaign spotlighting the brand’s sponsorship of the Southwestern Athletic Conference (SWAC) and commitment to Historically Black Colleges and Universities (HBCUs) through an intentional, authentic, and culturally relevant storyline. “We understand that representation matters as we strive to be the most […]