The publishing giant is partnering with Brand Metrics to strengthen – and advance – its advertising measurement capabilities Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a significant milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its […]
Industry executives named as support for under-30s initiative to advance publishing sector The PPA today announces that Jane Wolfson, chief commercial officer, Hearst UK will be the chair of its Next Gen board. The appointment will see Wolfson help steer the new board of 15 members who will be announced following a recruitment process in […]
Dacia launched a content series in partnership with Hearst UK & The Telegraph. ‘A Hero’s Journey’ tells engaging stories about individuals from the GB Lions team, as well as England Women’s and Wheelchair Rugby teams. The three-part series is the latest activation in Dacia’s four-year long Rugby Football League (RFL) sponsorship, secured and developed by […]