Heinz Celebrates Halloween with a Classic-Horror–Inspired Campaign
Created by DAVID São Paulo, “Mayo Halloween” swaps ketchup’s red ‘blood’ for a bold new black made with black garlic If Halloween has long been an invitation to use ketchup as “blood,” this year, Heinz is doing things differently. To launch Mayo Halloween (a jet-black mayonnaise made with black garlic) the brand dives into the world of vintage black-and-white […]