HelloFresh wants Swedes to break up with takeaway food – got blocked by home delivery app after strong messaging

By on    Advertising, Latest, Marketing  

HelloFresh wants Swedes to break up with takeaway food – got blocked by home delivery app after strong messaging

To get more people to rediscover home-cooked dinners, HelloFresh opened a “ghost kitchen” in a popular takeaway app. But after just one day, the platform shut down the store, as a result of messaging that went against its business. HelloFresh is now changing course and is doubling the number of free dinner kits handed out […]

HELLOFRESH GROUP APPOINTS READY10 TO HELLOFRESH AND GREEN CHEF BRIEFS

By on    Agency, Latest, Marketing, PR  

HELLOFRESH GROUP APPOINTS READY10 TO HELLOFRESH AND GREEN CHEF BRIEFS

Ready10 is celebrating a double pitch win, having been appointed by HelloFresh Group as the retained consumer PR agency for both HelloFresh and Green Chef. It will see the consumer agency handling creative communication programmes for both meal kit brands in the UK following a competitive pitch process. Ready10 will exclusively deliver culture-first, fame-driving campaigns in […]