HelloFresh wants Swedes to break up with takeaway food – got blocked by home delivery app after strong messaging
To get more people to rediscover home-cooked dinners, HelloFresh opened a “ghost kitchen” in a popular takeaway app. But after just one day, the platform shut down the store, as a result of messaging that went against its business. HelloFresh is now changing course and is doubling the number of free dinner kits handed out […]