Get a foot in: Finnish creative agency kicks open the industry’s door to young people of underrepresented backgrounds

Get a foot in: Finnish creative agency kicks open the industry’s door to young people of underrepresented backgrounds

The creative industry’s door is hard to open. Finnish agency SEK wants every young person to have an equal chance to enter through it. Finnish creative agency SEK launches MadWe trainee program to make the field an attractive option for young people of underrepresented backgrounds. The campaign plays on the well-known phrase “to get one’s […]

Burger King opens up probably the world’s first fast food sauna

Burger King opens up probably the world’s first fast food sauna

Burger King is engaging its fans in Finland by embracing the national stereotype with a fast food spa. Located downstairs at a Burger King’s Mannerheimintie outlet in Helsinki, the red hot activation allows diners to enjoy a Big Whopper with fries while chilling in a branded dressing gown. The installation has been designed by interior […]