Advertising agency studio Humanaut is launching “Happiness is a Gut Feeling,” the latest round of ads for client Garden of Life’s Dr. Formulated Probiotics. The brand’s objectives are to become the No. 1 probiotic brand in FDM and Natural channels and to increase awareness and sales of its other probiotic SKUs, including Gas and Bloating, Feminine pH, […]
Creative agency Humanaut is launching a new advertising campaign for Blueair air purifiers, “Air Designed for a Better Life.” The focus? How clean air can impact and improve your quality of life vs. how the machines work. Blueair’s products create air that’s free from 99.97% of pollutants, distracting allergens, undesirable odors and unhealthy germs. They are also known for […]
Humanaut Creative Director Bethany Maxfield was chosen as one of Adweek’s Creative 100. The announcement was made June 11th. Maxfield began her advertising career at Humanaut. She started seven years ago as a designer and quickly rose through the ranks to art director, then associate creative director, and finally, creative director. She moved to Chattanooga from […]
Independent creative agency Humanaut has partnered with longtime client Organic Valley, an independent cooperative of 1,600 small organic family farms that’s a pioneer in the organic food industry, to create the digital videos at the heart of their new brand campaign. Organic Valley is looking to become the organic brand of choice for conscientious consumers—a […]
Creative agency Humanaut was tapped to create the first national out-of-home campaign for The League, the newest addition to the Match Group portfolio. The League, a premium dating app devoted to creating power couples from its curated community of singles seeking equally ambitious and driven partners, doesn’t believe in settling. The pitch? “Be a Goaldigger.” The campaign’s bold designs and […]
The brand continues to gain momentum with the launch of new national advertising campaign this fall Pete & Gerry’s Pasture-Raised Eggs, part of the Pete & Gerry’s family of egg brands, including Pete & Gerry’s Organic and Nellie’s Free Range, today announced the launch of their latest campaign, “(Almost) The Wildest Eggs You Can Get.” […]
Advertising agency and brand production studio Humanaut has created two videos to support the launch of client Garden of Life’s Vitamin Code gummy products. Garden of Life is the #1 brand in the natural products industry. The agency created two 15-second spots that will begin airing August 14, one for the brand’s Women’s Multivitamin and the other […]
Advertising agency and brand production studio Humanaut has created a campaign for Hero Cosmetics and its award-winning Mighty Patch pimple patch. Hero is the #1 pimple patch brand in the U.S. The pimple patch subcategory of skincare has grown at an incredibly fast pace the past few years, but despite that growth, awareness of Hero and its Mighty Patch […]
Bars contain wholesome homemade ingredients but not the baggage of a doting, 24/7 mother Advertising agency and brand production studio Humanaut has created its first national campaign for Bobo’s, a brand known for its delicious, nourishing and comforting baked goods made from simple ingredients. The pitch? “The bar your mom would bake—without her actually having […]
Humanaut has created a Super Bowl ad to launch JuneShine canned cocktails, a brand built on eco-conscious values. A 15- and 30-second version, “Trees,” will debut during the high-profile Super Bowl LVII on Fox on February 12. “Please Earth Responsibly” is the tagline for the spot in which a good-intentioned guest takes it upon herself to plant baby […]