McVitie’s Launches Comical New Film for Jaffa Cakes Starring UK TV Star Joey Essex
McVitie’s launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex. The integrated campaign sees McVitie’s pleading with Jaffa fans to help describe the new McVitie’s Jaffa Cakes Nibbles, which launched last month, after the brand confessed it had no idea what it had created. […]