National, multi-channel campaign positions classic comfort as the easy upgrade to everyday mealtime Brandon has launched a national integrated campaign for Idahoan Ultimate Mashed Potatoes, positioning the new Ultimates line as the easiest way to make everyday meals feel rich, elevated and restaurant-inspired—without the extra effort. Built to reach busy “meal upgraders” who want more […]
Comprehensive architecture consolidates two disconnected platforms into a single, scalable ecosystem built for modern CPG competition Brandon has launched a redesigned website for Idahoan Foods®, the leading brand of mashed potatoes and potato-based products. The new digital experience unifies the brand and e-commerce platforms into one seamless destination. Product discovery is faster and more intuitive, content is […]
Bringing 100% real mashed potatoes to families across the country for more than 65 years, Idahoan Foods is ditching the manicured, filtered lifestyle to lean into the messiness of real-life moments Idahoan Foods, a leading U.S. producer of 100% real mashed potato products, recently announced the launch of its new ‘Get Real’ creative campaign. Created by The Brandon […]