Brandon Reimagines Idahoan Ultimates as an Elevated, Restaurant-Inspired Experience
National, multi-channel campaign positions classic comfort as the easy upgrade to everyday mealtime Brandon has launched a national integrated campaign for Idahoan Ultimate Mashed Potatoes, positioning the new Ultimates line as the easiest way to make everyday meals feel rich, elevated and restaurant-inspired—without the extra effort. Built to reach busy “meal upgraders” who want more […]