Ideasicle X Produces Its First Campaign For Hallmark Health Care With AI

By on    Advertising, Innovation, Latest, Marketing  

Ideasicle X Produces Its First Campaign For Hallmark Health Care With AI

When Hallmark, a leading healthcare workforce management technology company, wanted to creatively address one of healthcare’s most pressing challenges – hospital staffing shortages and the downstream impacts of patient safety and unsustainable costs—they called Ideasicle X for ideas and ended up getting much more. Ideasicle X had never produced an ad campaign before, as they’ve […]

Ideasicle X, Ernie Schenck, and Conductor Partner for Rogerson Communities, Form Firebrand

By on    Agency, Latest, People  

Ideasicle X, Ernie Schenck, and Conductor Partner for Rogerson Communities, Form Firebrand

When Rogerson Communities, a Boston-based provider of housing and healthcare for older adults needed a ‘Brand Positioning Study’ they called on Rich Schreuer, a market researcher with Echo Cove Research. He tested multiple broad positions for the brand and the messaging was starting to emerge. But they needed a branding partner to give these insights […]