Otherway has launched a new integrated campaign for IG UK that reintroduces the FTSE 250 fintech as The Investor’s Champion, reflecting a broader repositioning designed to resonate with today’s financially switched-on investor. At a time when investing content is everywhere, from social feeds to group chats, the campaign addresses a growing sense of fatigue among […]
Today, IG, the leading UK-based financial trading company, has launched a digital Out of Home (DOOH) branding channel to bring breaking news to commuters in the city. A DOOH media first for the financial sector, this long-term initiative is booked to run on JCDecaux’s Motion@TheCity network until 27th April 2020 inclusive. Produced by Grand Visual, IG’s […]
