Rival & Imperial College Business School Unveil “The Rival 50”: The Leading Challenger Brands Redefining Modern Marketing

By on    Agency, Latest, Marketing, Reports, Research  

Rival & Imperial College Business School Unveil “The Rival 50”: The Leading Challenger Brands Redefining Modern Marketing

Rival, the global marketing research and consulting firm, and Imperial College’s Business School, London, today announced the launch of The Rival 50, a new global index revealing the top 50 challenger brands that redefine the standard for success across today’s increasingly complex global marketing landscape. The list analyzes and celebrates the brands that have challenged the conventions […]

Imperial College Business School taps into The Brandtech Group’s leading Generative AI capabilities to upskill marketing students 

By on    AdTech, Agency, Latest, Marketing  

Imperial College Business School taps into The Brandtech Group’s leading Generative AI capabilities to upskill marketing students 

 The Brandtech Group is announcing a new pilot programme with Imperial College Business School to enable MSc Strategic Marketing Online students to be trained on how to use its Gen AI marketing platform, Pencil, for a hands-on Gen AI learning experience. Imperial Students will gain full access to the company’s market-leading Gen AI platform, Pencil, […]