Leading Contemporary Retailer Sees Sales Increases with Lord & Taylor’s Video-First Retail Media Program Powered by InMobi Commerce

By on    Innovation, Latest, Mobile  

Leading Contemporary Retailer Sees Sales Increases with Lord & Taylor’s Video-First Retail Media Program Powered by InMobi Commerce

Innovative Video Campaign Results in 557% Increase in New Product Sales and 480% Increase in Gross Merchandise Value InMobi Commerce, a leading advertising technology platform for eCommerce companies, today announced that Lord and Taylor’s retail media program that it powers, yielded significant increases in sales, gross merchandise value, and click-through rate for a leading women’s […]

Dan Rapaport Joins InMobi to Drive Growth and Innovation for InMobi Commerce

By on    Agency, Latest, Marketing, Media  

Dan Rapaport Joins InMobi to Drive Growth and Innovation for InMobi Commerce

Seasoned Ad Tech Professional Brings Over Two Decades of Product Management Experience InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today announced its appointment of Dan Rapaport as Vice President of Product for InMobi Commerce, a leading advertising technology platform for retailers and eCommerce companies. Retail media is […]