Wolff Olins creates new identity system for Instacart in partnership with Instacart Creative Studio
Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s new identity system is now fully rolled out and features a proprietary type family, fresh color palette, […]