Intercontinental Hotels Group – Marketing Communication News

DeVries Global awarded InterContinental Hotels Group’s luxury & boutique brands

By newsroom on August 8, 2019 Agency, Latest, Marketing

Leading hotel group, IHG (InterContinental Hotels Group), has selected DeVries Global as global communications AOR for its luxury and boutique brands: Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants (outside of the Americas) and Hotel Indigo. DeVries has been tasked with raising awareness of IHG’s luxury credentials, winning hearts with innovative consumer activations and driving first-choice preference for […]

Holiday Inn Express launches first UK TV ad

By newsroom on September 9, 2013 Advertising, Latest

https://www.youtube.com/watch?v=W9PYIwPSaj4 Intercontinental Hotels Group (IHG) is launching the first UK television advertisement for Holiday Inn Express to raise awareness of the added value services that differentiate the brand in the crowded mid-priced hotel market. The JWT London ad launches September 9 and highlights three services – the promise to replace items such as toothbrushes if […]