Merkle, a leading technology-enabled, data-driven performance marketing agency, has made a major investment into the expansion of its in-housing solution as it launches a new ad tech consultancy practice in EMEA. The new ad tech consultancy gives clients the ability to access Merkle’s full range of services and talent across its addressable media, customer strategy, […]
GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts and slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted. (Recent US dollar appreciation versus just about every […]
Sunshine, the brand and entertainment consultancy and production studio, has secured investment from entrepreneurs Mike Dolan and Adam Zhu and the Chinese brand consultancy, Shunya. The London and Los Angeles based company works with luxury, fashion and lifestyle brands looking to extend beyond traditional marketing into entertainment, in addition to partnering with rights holders looking […]
According to new research, private equity (PE) buyers helped to drive another buoyant six months for M&A in the marcoms sector. There were 89 PE-backed deals in H1 this year, almost double the 46 seen in the same period of 2017. The analysis was carried out by Results International, leading global advisor on M&A and fundraising to […]
After months of rumours, Indonesian ride-sharing platform Go-Jek has announced plans to expand its operations into four new Asian markets as part of a US$500 million investment and growth strategy. The new markets are Singapore, Vietnam, Thailand and the Philippines, which the company says in a statement it will enter “within the next few months”. […]
Marketers and industry professionals are predicting growth in sponsorship revenues in 2018 as the market diversifies into new areas such eSports and e-gaming and attracts new investment, according to a report published by MKTG in association with Think! Sponsorship and the European Sponsorship Association. The report reveals an increasing confidence from sponsorship professionals that the […]
British automotive video technology pioneer, CitNOW, will accelerate its international expansion after securing investment from private equity firm, Tenzing. As CitNOW celebrates its 10th anniversary, it is already operational in 49 countries globally and works with 42 OEMs and aims to accelerate its influence across Europe. Thanks to rapid growth during the last three years, […]
Foresight has announced a £3.5m growth capital investment into Nano Interactive Group Limited (“Nano”), a leading advertising technology business, on behalf of Foresight VCT plc. Nano was founded in 2014 by Christian Geyer and Carl White, two former executives of ad tech business ValueClick (now Conversant) after identifying an opportunity to develop an advertising technology […]
UK advertising is set to see a ninth successive year of growth, and the nation will remain one of the fastest-growing media markets in 2018 with a 4.8% increase predicted to take total investment to £19.8 billion. This is according to the latest forecast from GroupM, one of the world’s leading media investment group. The […]
In a survey of over 200 SMEs by UK call tracking provider, Mediahawk, 62% said that social media brings in the highest quality leads and sales. Offline media such as print, including magazines, flyers and newspaper ads, bring in the second highest quality leads to their business (51%), revealing that small businesses must manage their […]