Sunshine secures strategic investment to fuel growth in US and China

Sunshine secures strategic investment to fuel growth in US and China

Sunshine, the brand and entertainment consultancy and production studio, has secured investment from entrepreneurs Mike Dolan and Adam Zhu and the Chinese brand consultancy, Shunya. The London and Los Angeles based company works with luxury, fashion and lifestyle brands looking to extend beyond traditional marketing into entertainment, in addition to partnering with rights holders looking […]

Go-Jek announces Southeast Asia expansion with $500m investment

Go-Jek announces Southeast Asia expansion with $500m investment

After months of rumours, Indonesian ride-sharing platform Go-Jek has announced plans to expand its operations into four new Asian markets as part of a US$500 million investment and growth strategy. The new markets are Singapore, Vietnam, Thailand and the Philippines, which the company says in a statement it will enter “within the next few months”. […]

Marketers project growth in sponsorship but are struggling to prove its effectiveness, according to MKTG

Marketers project growth in sponsorship but are struggling to prove its effectiveness, according to MKTG

Marketers and industry professionals are predicting growth in sponsorship revenues in 2018 as the market diversifies into new areas such eSports and e-gaming and attracts new investment, according to a report published by MKTG in association with Think! Sponsorship and the European Sponsorship Association. The report reveals an increasing confidence from sponsorship professionals that the […]

Investment sparks major European expansion plan for CitNOW

Investment sparks major European expansion plan for CitNOW

British automotive video technology pioneer, CitNOW, will accelerate its international expansion after securing investment from private equity firm, Tenzing. As CitNOW celebrates its 10th anniversary, it is already operational in 49 countries globally and works with 42 OEMs and aims to accelerate its influence across Europe. Thanks to rapid growth during the last three years, […]

Foresight backs advertising technology business Nano Interactive

Foresight backs advertising technology business Nano Interactive

Foresight has announced a £3.5m growth capital investment into Nano Interactive Group Limited (“Nano”), a leading advertising technology business, on behalf of Foresight VCT plc. Nano was founded in 2014 by Christian Geyer and Carl White, two former executives of ad tech business ValueClick (now Conversant) after identifying an opportunity to develop an advertising technology […]

Burberry raises marketing investment with Apple Music channel

Burberry raises marketing investment with Apple Music channel

Burberry has invested in taking its five year-old music platform onto Apple Music, the paid-for service which has attracted 11 million sign-ups with a three-month free trial offer. Apple Music joins YouTube, Burberry’s own website and Spotify as arenas where the brand showcases its support for British artists, who have included James Bay and George […]