“RELAX DARLINGS”
IONOS and Aunt Helga return to help UK businesses up their web and digital game

By on    Advertising, Latest, Marketing  

Armoury London, NOMAD and 2050 London build on 2021’s launch campaign’s success by bringing back tiny but mighty brand icon

“RELAX DARLINGS”<br>IONOS and Aunt Helga return to help UK businesses up their web and digital game

‘Relax Darlings’ – she’s back. Aunt Helga, the UK’s favourite Teutonic tech wizard, is returning in a new brand positioning campaign for web hosting and cloud provider IONOS. The marketing drive aims to broaden IONOS’ reach and cement its position as the #1 digital partner to solve web-related problems for small to midsize businesses and […]

Hosting And Cloud Company IONOS Launches First UK campaign – Fronted By Aunt Helga

By on    Advertising, Latest, Marketing  

Hosting And Cloud Company IONOS Launches First UK campaign – Fronted By Aunt Helga

Created in collaboration with NOMAD, Armoury London and 2050 London, the new brand character epitomises technical efficiency with her no-nonsense attitude  From the Jolly Green Giant and Ronald McDonald, to Mr. Clean, Tony the Tiger, Colonel Sanders and the Energizer Bunny, advertising history is full of iconic brand mascots who have won the hearts of […]