New Research Establishes the Impact of Adopting Relative Advantage as the Growth Principle for Challenger Brands

New Research Establishes the Impact of Adopting Relative Advantage as the Growth Principle for Challenger Brands

Exclusive research released today by Bountiful Cow, a leading independent UK media agency, proves that brands adopting Relative Advantage growth principles can deliver a significant uplift across brand metrics and business performance. Analysis of 236 advertising campaigns from the IPA Databank, demonstrated the impact of Relative Advantage as a growth framework, that is particularly relevant […]