New ‘Bealifesaver’ campaign launched to increase leisure sector workforce diversity
#BeaLifesaver campaign re-positions the role of a lifeguard as a lifesaver, as the Royal Life Saving Society UK (RLSS UK) seeks to attract a more diverse workforce to the role. Across the UK, as leisure operators still struggle with recruiting lifeguards in certain regions, the innovative and inclusive #BeaLifesaver campaign, aims to address this issue […]