ROTHCO change perceptions of National Lottery ads in new omni-channel campaign

ROTHCO change perceptions of National Lottery ads in new omni-channel campaign

 Creative agency ROTHCO launch their first campaign for the Irish National Lottery, with a tongue-in-cheek mockumentary TVC, ‘The Celebrations’. Going behind the scenes at Irish National Lottery HQ, it turns out things have changed dramatically since they released their NEW Lotto Plus game… Since the addition of the new game, people’s chances of becoming […]