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Home»Posts tagged with»IUCN

BETC replaces the iconic Lacoste crocodile logo to raise awareness for IUCN

By newsroom on February 28, 2018   Latest, Marketing, PR  

BETC replaces the iconic Lacoste crocodile logo to raise awareness for IUCN

 The Lacoste crocodile is one of the world’s most iconic logos, proudly displayed on the brands famous polos for the past 85 years. The story behind the crocodile pays homage to founder René Lacoste who earned his nickname thanks to his tenacity on the tennis court. For the first time in the brand’s history […]

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