Maynards Bassetts ‘sets the juice loose’ in IX activation fronted by voice of darts, John McDonald

Maynards Bassetts ‘sets the juice loose’ in IX activation fronted by voice of darts, John McDonald

Maynards Bassetts has partnered with IX, Immediate’s in-house experiential agency, to launch The Juiciest Summer, a live activation which took place in Blackpool, alongside the creation of social-first video content. The activation built on Maynards Bassetts’ established ‘Set The Juice Loose’ platform, taking it out of the sweet cupboard and into one of the biggest moments […]

Immediate launches IX to turn 20m reach into meaningful experiential moments

Immediate launches IX to turn 20m reach into meaningful experiential moments

Immediate, home to trusted brands people love, today announces the launch of IX, a dedicated experiential agency designed to connect consumer facing brands with passionate audiences through live moments. Led by Director of Experiential, Rob Hunt, IX launches to meet the growing demand for authentic, real-world connection. IX offers a full-service ecosystem, distinguishing it from traditional experiential […]