Jackson’s Super Veggie Straws™ Launches Social Campaign Challenging Shoppers to Question the Label
Influencer agency Joybyte’s social strategy asks consumers to look beyond marketing claims, drives 600K+ views for single comparison video What if the key to selling healthy snacks wasn’t claiming they’re healthy at all? That’s the compelling strategy behind Jackson’s Super Veggie Straws campaign, which has been turning heads across social media. Working with influencer agency Joybyte, Jackson’s took an atypical approach: Instead […]