Crisis UK Appoints The Kite Factory As UK Media Agency.
Crisis UK Appoints The Kite Factory As UK Media Agency.
Subscription boom: Lockdown subscribers to boost long-term customer retention, new study reveals
37% British adults signed up to at least one new subscription service in lockdown 3 out of 4 consumers intend to continue their subscriptions post-lockdown Five key audiences identified for subscription brands
New research by independent media agency The Kite Factory and YouGov finds almost 2 in 5 (37 percent) UK consumers signed up to at least one new subscription service during lockdown (since 23rd March 2020). And the prolonged lockdown measures are driving consumer loyalty with nearly three quarters of new subscribers (72%) likely to continue. According […]