Global “Always With You” Campaign by Party Land Puts JanSport in the Spotlight with Gen Z

Global “Always With You” Campaign by Party Land Puts JanSport in the Spotlight with Gen Z

Following a successful U.S. Back-to-School campaign, Party Land continues to engage Gen Z with a global strategy focused on humor found in life’s unremarkable moments Building on the momentum of its recent U.S. Back-to-School campaign, JanSport has launched a new global initiative to re-introduce America’s #1 backpack brand to a Gen Z audience worldwide. Created in collaboration with […]

Human and JanSport Create Global Back-to-school Campaign for Gen Zers Who Seek Value

Human and JanSport Create Global Back-to-school Campaign for Gen Zers Who Seek Value

Full-service digital agency Human has launched “Always With You,” a global back-to-school campaign for America’s favorite backpack company, JanSport. The multimedia project is running until September 4. The agency won the JanSport business in 2022. The work will run on paid media, organic social—including TikTok, Instagram, Facebook, and YouTube—and a media event in New York. […]