Mindshare UK’s COVID-19 consumer impact tracker finds a nation looking for clear, no-nonsense guidance

By on    Agency, Latest, Marketing, Media  

Mindshare UK’s COVID-19 consumer impact tracker finds a nation looking for clear, no-nonsense guidance

WPP media agency Mindshare UK has found a nation seeking clear, no-nonsense advice and support from public institutions and brands as people take action to cope with the impact of the nation-wide lockdown and comply with government advice. The initial survey was carried out in the first four days of the lockdown between March 20th and 23rd and Mindshare […]

KFC appoints Mindshare as retained media-buying agency

By on    Agency, Latest, Media  

KFC appoints Mindshare as retained media-buying agency

After a competitive pitch process, KFC has appointed Mindshare as its new UK media-buying agency. KFC’s incumbent agency, Blue 449, have worked with the business for over 15 years, during which the brand has become embedded in UK culture and enjoyed enormous growth. Meg Farren, CMO of KFC in UK & Ireland said: “Our partnership with […]