Only 4% of UK marketers surveyed say behavioural data is key to ad effectiveness: study
· Over three-quarters (76%) of UK marketers believe either context or mood have the greatest impact on ad effectiveness vs 4% for past behaviour. · 84% think mindset-aligned advertising matters as a key performance driver. · The Marketers’ Take On Mindset: The 2026 Global Report charts changing digital attitudes and strategies among more than 2,000 […]