JFDI – Marketing Communication News

jfdi/Opinium New Business Barometer Reveals Challenges and Opportunities for Agencies in 2024

By newsroom on February 22, 2024 Latest, Marketing, Reports

The human touch returns as top prospecting priority as agencies look to accelerate growth The human touch is back as a top prospecting priority for growth. The New Business Barometer 2024 conducted by jfdi, the UK’s leading specialist new business consultancy, and award-winning strategic insight agency Opinium reports on trends and issues impacting new business […]

Growing Pains – Getting your agency through the adolescent years

By newsroom on January 4, 2018 Agency, Latest, Marketing

The early years for any agency are tough. Everyone knows that. However, what is less recognised is that the really hard times often come when an agency has broken through to the medium-sized point. JFDI’s 2017 New Business Barometer survey of nearly 100 agencies highlighted this issue: once you reach the 50 to 150 people stage, […]