Standard Black Creates “Craft as Ritual” Marketing Campaign for Sustainable Luxury Jeweler John Hardy
Campaign speaks to Balinese community, artisanship, and sustainability that inform design
Artisan handcrafted jewellery brand John Hardy has turned to full-service creative agency Standard Black to launch “Craft as Ritual,” a brand-focused multimedia marketing campaign that brings the company’s Balinese traditions and values to life to appeal to its audience of luxury consumers—as well as new, younger shoppers interested in handmade items and sustainability. John Hardy | Fall 2022 Campaign […]