Precision CTV and YouTube targeting maximised Black Friday footfall for Audience Store’s Furniture Village work
Using such channels to supplement linear TV activity, Audience Store was able to help Furniture Village beat footfall and sales targets in the lead-up to Black Friday last year. The campaign is one that will inevitably interest habitual TV advertisers intrigued by the possibilities of CTV for brand and performance. Furniture Village has relied on linear TV as its […]