Video entertainment adspend will achieve stability this year despite pandemic
· Increased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020 · Video brands will spend 57% of their budgets on digital advertising in 2020 · Recovery in 2021 and 2022 will be hindered by falling revenues from free and pay-TV · Jon Stevens, Zenith UK Managing Director comments on how COVID-19 has affected video in the UK
Zenith forecasts video entertainment advertising will shrink by just 0.2% in 2020 across ten key markets this year* including the UK, according to its Business Intelligence – Video Entertainment report, published today. Video entertainment adspend will far outperform the ad market as a whole, which will drop by 8.7% across these same markets. The remarkable resilience of […]