Jontex Expands the Meaning of Pleasure, Linking It to Women’s Rights

By on    Advertising, Latest, Marketing  

Jontex Expands the Meaning of Pleasure, Linking It to Women’s Rights

BETC HAVAS campaign links intimacy to pay equity, safety and recognition in a twist on category conventions Jontex, a sexual wellness brand from Reckitt in Brazil, used Women’s History Month to challenge how the category defines female pleasure – moving the conversation beyond sex and into rights, recognition and everyday autonomy. Created by BETC HAVAS, the […]

Jontex and BETC São Paulo Create an Edible Candy Wrapper in Order to Redefine a Common Saying

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Jontex and BETC São Paulo Create an Edible Candy Wrapper in Order to Redefine a Common Saying

 Educating the population about condom usage on their sexual intercourse has became each day more important. However, in Brazil and in other countries around the world, there’s a common saying stating that “Sex with a condom is like eating candy with the wrapper on” – an old perception that harms the STD prevention investment […]