As beauty brands flood TikTok Shop, Joybyte is betting on conviction and affiliate strategy to make Heretic Parfum the one to watch Joybyte, a leading social commerce agency, has been selected by celebrated fragrance house Heretic Parfum as its dedicated TikTok Shop agency partner. The engagement, which officially kicked off in late February, marks a strategic move […]
Joybyte has launched new work for trivia game brand Lyrically Correct, supporting the business as lead social agency across TikTok Shop and organic TikTok social media in the US. Joybyte was brought on to help scale Lyrically Correct beyond seasonal sales spikes and expand its audience following early momentum generated by the brand’s Hip Hop and R&B […]
Promotion recognizes leader behind agency’s 40% revenue growth and bold platform strategies Joybyte, the No. 1 influencer-led social marketing agency and fastest growing TikTok Shop Certified Agency in the United States, has promoted Myriah Castillo to president. Previously head of Social Strategy, Castillo has driven the agency’s explosive growth, innovative platform strategies, and evolution from […]
Influencer agency Joybyte’s social strategy asks consumers to look beyond marketing claims, drives 600K+ views for single comparison video What if the key to selling healthy snacks wasn’t claiming they’re healthy at all? That’s the compelling strategy behind Jackson’s Super Veggie Straws campaign, which has been turning heads across social media. Working with influencer agency Joybyte, Jackson’s took an atypical approach: Instead […]
Influencer Campaign Will Demonstrate Power of Swag for ‘Kick-Ass’ Internet Brand Joybyte, the influencer-led social marketing agency, has won the influencer management business for Sticker Mule, the Internet’s favourite custom printing company. Joybyte will manage influencer strategy, activation and promotions and be responsible for 20 to 40 influencer activations per month. The agency will scout, vet […]
Klar Labs has selected Joybyte, experts in aligning influencer programs with the full customer journey for measurable results, to lead its TikTok Shop program. The first campaign is expected to launch by or before July 5. Joybyte will oversee the full lifecycle of TikTok Shop operations for the brand, including product listing, affiliate program management, creator seeding, […]
AI in social media marketing revolutionizes campaigns for CPG brands, offering high-tech solutions to build consumer connections and increase efficiency. The consumer packaged goods industry is fast-paced and competitive, and brands that can’t adapt to shifting shopper behaviors fall behind fast. Customer insights have always been treasured in this industry, but instead of spreadsheets and […]
VeSync, a leading producer of smart-home products, today announced that it has appointed Joybyte as the lead influencer-marketing agency for one of its consumer brands, Etekcity. The appointment is noteworthy and timely as it marks a growing extension of Joybyte’s partnership with VeSync. The agency has been working with VeSync on several brands in its consumer portfolio—namely Levoit, Consori and Pawsync —since last […]
Influencer-led social marketing agency Joybyte has won AOR duties for Silipint, a company that makes colorful, reusable silicone drinking cups, bowls, and straws. The agency will break its first work for the brand in February 2025. The scope of the work will encompass influencer and social media management. In terms of influencer management, Joybyte will handle everything from […]
Influencer-led social-marketing agency Joybyte has won AOR duties for female-founded, family-run accessories brand HOBO Bags after a pitch. The agency will break its first work for the brand later this month. Joybyte will handle social-media management for the brand and engage across IG, TikTok, and Facebook with Joybyte’s fully managed organic social media program. Duties will include the creation […]