Mrs&Mr Rebrands Walmart’s Billion Dollar Intimates, Sleepwear Brand

By newsroom on January 30, 2023   Branding, Latest, Marketing  

Walmart is out with a complete rebrand of its intimates and sleepwear private brand, thanks to creative company Mrs&Mr, which has renamed, repositioned and redesigned the retail giant’s 23-year-old Secret Treasures. The new brand, Joyspun, will replace Secret Treasures, Walmart’s billion-dollar sleepwear and intimates private brand, which captures the largest customer base across the women’s […]