Lucozade and Jude Bellingham launch new collaborative drink – Ice Kick – with social-first campaign from We Are Social Sport

Lucozade and Jude Bellingham launch new collaborative drink – Ice Kick – with social-first campaign from We Are Social Sport

Suntory-owned drinks brand Lucozade has launched its latest Lucozade Sport drink, Ice Kick, in collaboration with football icon Jude Bellingham. The launch campaign has been led by Lucozade’s UK social media agency We Are Social Sport, the sports division of socially-led creative agency We Are Social. View this post on Instagram A post shared by […]

Jude Bellingham brings the energy for Lucozade in latest campaign by adam&eveDDB

Jude Bellingham brings the energy for Lucozade in latest campaign by adam&eveDDB

England star Jude Bellingham has been announced as Lucozade’s newest athlete in its latest ad, ‘Football x Renovators’, created by adam&eveDDB, which follows the brand’s previous ‘Bring the Energy: Basketball x Northern Soul’ campaign. This new ad launches today in the build-up to Britain’s summer of sport. The spot is the second film to debut […]