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Home»Posts tagged with»Juniper Research

Spend on In-App Advertising Grows to almost 17bn USD by 2018

By newsroom on January 6, 2014   Advertising, Latest, Marketing, Mobile  

Spend on In-App Advertising Grows to almost 17bn USD by 2018

In-app mobile adspend will reach almost 17 billion USD by 2018, up from 3.5 billion USD last year, a new report from Juniper Research has found. According to the report, growth will be driven by several key factors including improved targeting capabilities, as well as a trend for more effective interactive rich media ads to […]

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