JUST BORN, MAKER OF MIKE AND IKE®, PEEPS®, HOT TAMALES®, AND GOLDENBERG’S® PEANUT CHEWS®, NAMES CURIOSITY AS AGENCY OF RECORD FOR FULL PORTFOLIO OF BRANDS

By on    Agency, Latest, Marketing  

JUST BORN, MAKER OF MIKE AND IKE®, PEEPS®, HOT TAMALES®, AND GOLDENBERG’S® PEANUT CHEWS®, NAMES CURIOSITY AS AGENCY OF RECORD FOR FULL PORTFOLIO OF BRANDS

Family-owned candy maker consolidates marketing assignments under independent agency to celebrate its iconic brands and strengthen their cultural relevance for a new generation Just Born, the family-owned candy maker behind nostalgic favorites like MIKE AND IKE®, PEEPS®, HOT TAMALES®, and GOLDENBERG’S® PEANUT CHEWS®, has named Cincinnati independent agency Curiosity its agency of record. Under the new partnership, […]

PEEPS Mark 60 Years by Expressing PEEPSonality With New TVC

By on    Advertising, Latest, Marketing  

This Easter, Marshmallow PEEPS Brand Candies are leaving the nest with their first live-action commercial to be run on TV and via social media. This is PEEPS’ first TV campaign in over ten years and is the brand’s first commercial to kick off an ongoing, year-round TV campaign. In March, PEEPS will present the “Brothers” […]