GumGum and JW Player Partner to Integrate Viewability and Advanced Contextual Capabilities

JW Player’s proprietary viewability technology will now be backed by GumGum’s MRC-accredited contextual, brand safety and suitability technologies

GumGum and JW Player Partner to Integrate Viewability and Advanced Contextual Capabilities

GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe video ads.  Verity™, the only independent ad-tech platform to achieve the Media Rating Council’s content-level […]

Advertisers can target digital video advertising at scale across publishers using JW Player technology

Advertisers can target digital video advertising at scale across publishers using JW Player technology

JW Player announces three new video advertising solutions to improve the effectiveness of  digital media campaigns and reduce wastage.  Now, brands and their agencies can now target their video campaigns based on brand safety and content relevance analysis of the video itself, rather than text on the web page hosting the video.  Advertisers can also […]