Cambridge Nutraceuticals appoints Silverbean to drive PPC and AI visibility strategy
Cambridge-based health supplements company Cambridge Nutraceuticals has appointed performance marketing agency Silverbean to oversee its pay-per-click (PPC) and AI optimisation strategies across its portfolio of brands. Founded in 2012, Cambridge Nutraceuticals has close ties to the University of Cambridge. Its first product, Ateronon Heart+, was developed following £12 million of research funding and was clinically tested at Cambridge University […]