P1T Launches Citi’s First Premium Card Campaign in 5 Years with Kristen Bell for New Citi Strata Elite
The “That’s the Point” campaign represents Citi‘s strategic return to the premium credit card market after a four-year absence. The campaign features America’s sweetheart Kristen Bell in a national advertising push that positions the Citi Strata Elite℠ as the perfect solution for affluent consumers seeking both high rewards and premium lifestyle benefits. The integrated campaign spans […]