Marmite serves up “tips for first-timers” in provocative new campaign
Marmite is targeting young adults with a playfully suggestive campaign inviting them to experience their first time with Marmite, after YouGov research revealed that 43% of 18-24 year olds in the UK have never tried the spread. Coinciding with Freshers’ week – famously a time of experimentation, “First Timers” treats us to a useful lesson […]