Fully integrated marketing campaign tease + launch created genuine confusion, conversation and elation After weeks of fanning the flames of speculation and teasing the nation, McDonald’s is officially confirming what fans have been eagerly hoping for - the McRib is back and available for a limited time from tomorrow. Fans have been debating its comeback, and […]
Leo Burnett UK has strengthened its senior strategy team, led by Chief Strategy Officer (CSO) Josh Bullmore and Deputy CSO Tom Sussman, with the appointment of two new Planning Directors, Ipeknaz Erel and Rebecca Priest. Erel, an industry rising star and diversity champion named on the IPA iList 2024 shortlist joins from McCann London and […]
McDonald’s and Leo Burnett UK have collaborated with 16-24 year-olds to create a campaign that celebrates the brand’s authentic role in British youth culture. It showcases the unique way young adults have naturally taken ownership of the brand and celebrates the many ways they have made an invite to McDonald’s all their own. As well […]
Leo Burnett UK has elevated Andrew Long and James Millers to Executive Creative Directors, further strengthening the agency’s creative leadership under Chief Creative Officer Mark Elwood. With Leo’s since 2017 and having led creative for McDonald’s UK for the past four years, the former Creative Partners were integral to the agency’s triumph as Campaign’s Creative […]
Mark Elwood has been appointed Chief Creative Officer for Leo Burnett UK, effective immediately. Elwood is a proven creative leader, who has rebooted the agency’s creative department, brought in new talent and led Leo Burnett UK to win multiple creative awards since joining the agency in June 2020. For the past three and a half […]
TUI, the largest global travel and leisure company, has today launched its first Christmas campaign complete with Elves, Santa and sunshine. Created in partnership with Leo Burnett, the advert will first air during prime-time TV slots on ITV Breakfast during ‘Good Morning Britain’ at 06:55am (30-second edit) and 07:20am (60-second edit) as well as on […]
– Oven gloves sing their support for hosts and help make the Christmas dinner one to remember – – Features Starship’s 1987 hit song ‘Nothing’s Gonna Stop Us Now’ – – Debuts during ITV’s Coronation Street on 6th November – Morrisons is showing its support for the nation’s festive hosts in its latest Christmas advert which […]
Leo Burnett has promoted Carly Avener to CEO of Leo Burnett UK The promotion will see Avener lead Leo Burnett UK and head up the agency’s management team. Carly Avener joined Leo Burnett in 2019 as Managing Director. Since joining, the agency has grown revenue by more than 50% , fuelled by both organic growth and new business wins. She has […]
The latest campaign aims to shine a light on the lengths that TUI employees will go to ensure customers’ holiday happiness In TUI’s latest social-first campaign under the Live Happy brand platform, Ant & Dec are recruited as TUI’s official ‘Happiness Ambassadors’. View this post on Instagram A post shared by Ant & Dec (@antanddec) […]