– Christmas is seen through the eyes of the farmers, food makers and colleagues who make Morrisons unique – – New TV advert debuts at 7:40am on Tuesday 4th December during Good Morning Britain on ITV – – Soundtracked to heartwarming Christmas classic Stop the Cavalry by Jona Lewie – – Directed by Aaron Stoller, the […]
Leo UK has strengthened its creative department with a wave of new talent, reflecting the agency’s ambition to create populist work that gets people talking, invites participation and moves seamlessly between channels. Drawing on diverse experience spanning agencies, in-house and sponsorship, the latest hires bring fresh skillsets to the agency. Matt Jones and Abi Stephenson […]
Leo Burnett UK has appointed Lilli English as its new Chief Strategy Officer In her role, English will lead the agency’s award-winning strategy department, shaping planning across the client portfolio and working closely with CEO Carly Avener and Chief Creative Officer Mark Elwood to drive new business and fuel agency growth. She will report directly to Avener. Bringing […]
McDonald’s and Leo Burnett have unveiled Only at McDonald’s, a bold new brand platform that celebrates the unique fan truths surrounding their most iconic menu items. Rooted in the relatable experiences that connect McDonald’s fans across the globe, the platform highlights the distinctive ways people enjoy the brand. Spanning TV, social, radio, press and OOH, Only at […]
Fully integrated marketing campaign tease + launch created genuine confusion, conversation and elation After weeks of fanning the flames of speculation and teasing the nation, McDonald’s is officially confirming what fans have been eagerly hoping for - the McRib is back and available for a limited time from tomorrow. Fans have been debating its comeback, and […]
Leo Burnett UK has strengthened its senior strategy team, led by Chief Strategy Officer (CSO) Josh Bullmore and Deputy CSO Tom Sussman, with the appointment of two new Planning Directors, Ipeknaz Erel and Rebecca Priest. Erel, an industry rising star and diversity champion named on the IPA iList 2024 shortlist joins from McCann London and […]
McDonald’s and Leo Burnett UK have collaborated with 16-24 year-olds to create a campaign that celebrates the brand’s authentic role in British youth culture. It showcases the unique way young adults have naturally taken ownership of the brand and celebrates the many ways they have made an invite to McDonald’s all their own. As well […]
Leo Burnett UK has elevated Andrew Long and James Millers to Executive Creative Directors, further strengthening the agency’s creative leadership under Chief Creative Officer Mark Elwood. With Leo’s since 2017 and having led creative for McDonald’s UK for the past four years, the former Creative Partners were integral to the agency’s triumph as Campaign’s Creative […]
Mark Elwood has been appointed Chief Creative Officer for Leo Burnett UK, effective immediately. Elwood is a proven creative leader, who has rebooted the agency’s creative department, brought in new talent and led Leo Burnett UK to win multiple creative awards since joining the agency in June 2020. For the past three and a half […]
TUI, the largest global travel and leisure company, has today launched its first Christmas campaign complete with Elves, Santa and sunshine. Created in partnership with Leo Burnett, the advert will first air during prime-time TV slots on ITV Breakfast during ‘Good Morning Britain’ at 06:55am (30-second edit) and 07:20am (60-second edit) as well as on […]