Former Monks AI Solutions Director and FCB Chicago production leader joins as LERMA/ continues investing in the leadership and capabilities shaping its next era LERMA/ has named José Julián Acosta Head of Production, marking the latest investment in the independent agency’s next era of growth and creative ambition. Acosta will lead the agency’s integrated production […]
New Sports Sponsorship Ranker evaluates teams through the lens of media efficiency, fan affinity and momentum to help brands assess partnership value When it comes to sponsorship value, the Philadelphia Phillies currently lead Major League Baseball, according to a new ranking system developed by LERMA/. The agency has launched the Sports Sponsorship Ranker, a proprietary […]
